Serving Warsaw, Columbia City and North Manchester
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The best of the 70's, 80's, 90's and today | |
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Your Hometown Music Station Serving Warsaw, Columbia City and North Manchester |
Q101 (WLZQ 101.1 FM), “Your Hometown Music Station,” serves listeners with a unique, hot, adult contemporary music mix. Q101 specializes in a blend of music from the 70s, 80s, 90s and today. It provides our primary audience, the late baby boomers between the ages of 35 and 54, with a soundtrack of their lives. These are the songs they went on their first date with, started their first job with, bought their first car with, went to their prom with and fell in love with. Mixing these songs with carefully-selected current music keeps our music format always fresh and offers the widest variety of music with less repetition than any other radio station in our market. With this variety and less repetition, our listeners listen longer and are very loyal.
Q101 focuses special attention on the younger baby boomers; men and women who were born in the late 50s and early 60s and who are sometimes referred to as “Generation Jones.” This generation is at the center of, and is the largest segment of, that ever-important 25 to 54 marketing segment. Every week, the 24 million households in that age bracket (with an annual household income exceeding $60,000) spend more than $20 billion nationwide on consumer goods and services. Our listeners are very active consumers with a large amount of disposable income.
Q101’s appealing music format combines with a strong commitment to meeting community needs through our morning show with Ron Gregory, local news, weather, school announcements, community calendar and active participation in community events. By drawing local area listeners home and away from the big out-of-town stations, Q101 gives the local business community a way to reach the consumers they need without paying “big city” rates for advertising.
Q101’s limited commercial inventory encourages longer listening and provides advertisers a very positive platform from which to air their message. It doesn’t get lost in the clutter, which means greater impact and better results! If increasing your sales and expanding your business is important to you, call Q101 today. We want our listeners to be your customers!
More than 95% of all adults are reached weekly by radio. Generation Jones listens to the radio an average of 21 hours per week, about two hours more per week than most other adults.
| People in Kosciusko, Whitley, Wabash and Huntington counties listen to Q101 at home, in the car, at the office, on the lake; just about everywhere! Only radio reaches people consistently wherever they go! See a map of our coverage area. |
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Repetition builds Reputation! People learn about your business in the same way they learned their ABCs! They need to hear your message a minimum of three times before they begin to remember. You first need to create awareness and then turn awareness into purchasing power. Radio is the most cost-effective medium for the repetition needed to accomplish this goal.
Our advertising sales department can help you build your business for less cost than you might think. Give them a call at (574) 268-2500 or send an email.
Copyright 2005 Larko Communications, Inc. Chris Larko, President All Rights Reserved.